Ben grew up in Dallas, Texas (1950’s) in the middle of an engineering community dominated by Texas Instruments and Collins Radio [now Rockwell]. Ben was an amateur radio operator from 7th grade through college. This exposed him to technical issues and world-wide short wave communication at an early age. Ben’s graduate study in psychology examined attitude change and organizational psychology issues. The exposure to problems and applications of research also led to a concern for issues in research design and to the motivation to teach statistics and design in 'English' rather than as an exercise in mathematics. Ben’s familiarity with SPSS results from using it since version 2 [early 70’s]. Some travel, as well as teaching consumer behavior, has led to a global and cultural perspective on business systems and technologies.
His research interests include Job design and job satisfaction, word of mouth in services marketing, communication anxiety, managerial communication and organizational change, entrepreneurship and social values, shopping mall images, attitudes toward nudity in advertising.