Dr. Subroto Roy specializes in Innovation, B2B Marketing, Digital Marketing and Supply Chains. Dr. Roy's blog www.stratoserve.com won the 2011 Connecticut Most Valuable Blogger (MVB) Award from CBS Connecticut. Dr. Roy strives for impact and relevance in his research and his research is highly cited and published in journals like Journal of Academy of Marketing Science, Journal of Product Innovation Management, Journal of Business Research and Industrial Marketing Management Journal.
Dr. Roy's research papers have won "Best Paper Awards" in Marketing Analytic's and Marketing Strategy at the Summer American Marketing Association Educator’s conferences. Dr. Roy was invited to be a Visiting Scholar at Yale School of Management during his sabbatical leave from University of New Haven in Spring 2011.
Dr. Subroto Roy is a former President of the Institute for Supply Management, Connecticut (ISM-CT) and a Vice- President of the American Marketing Association of Connecticut. He is on the Editorial board of Industrial Marketing Management, Journal of Supply Chain Management and International Outsourcing-a Strategic Journal. He is on the Academic Council of The Octave Business School, India and on the Board of Radialis Pte. Ltd. Singapore and President and Founder of his consulting company StratoServe, LLC. StratoServe sponsors and maintains the top ranked www.cpsmblog.com as a free resource for the global supply management community.
At University of New Haven, Dr. Roy is the founding Faculty Advisor of the UNH American Marketing Association. He is a Member, Experiential Education Academy of the National Society of Experiential Education and introduced Google AdWords campaign projects for real clients through support from Google in his classroom projects. He teaches Product Management (New Product/Service Development), Business to Business Marketing, International Marketing and Principles of Marketing at the Under Graduate and MBA level.