Wang, Cheng L., Shi, Yizheng, Barnes, Bradley (2014), The Role of Satisfaction, Trust and Contractual Obligation on Long-Term Orientation among Chinese and Western Managers, Journal of Business Research, (accepted), 5-year Impact Factor=2.473
Wu, Ruijuan and Wang, Cheng L. (2013), The effect friendliness of internet stores on consumer pleasure and arousal, Contemporary Finance & Economics, 11, 66-76.
Wang, Cheng L. and Chung, Henry (2013), The Moderating Role of Managerial Ties in Market Orientation and Innovation: An Asian Perspective, Journal of Business Research, 66, 2431–2437, 5-year Impact Factor=2.576
Zhang, Hao, Sun Xinbo and Wang, Cheng L. (2013), The effects of customer fashion lifestyle on customer loyalty, Journal of Northeastern University, 34 (4), 452-456.
Wang, Cheng L., Li, Dongjin, Barns, B. and Anh, J . (2012), Country Image, Product Image and Consumer Purchase Intention: Evidence from an Emerging Economy, International Business Review, 29 (1), 54-87. Impact Factor= 1.489, 5-year IF=2.165
Chung, Henry and Cheng L. Wang (2012). “A Contingency Approach to International Marketing Strategy and Decision-making Structure among Exporting Firms”, International Marketing Review, 29 (1), 54-87. Impact factor =1.164
Yang, Z. and Wang, Cheng L. (2011), Guanxi as a governance mechanism in business markets: Its characteristics, relevant theories, and future research directions, Industrial Marketing Management, 40 (4), 492-495. Impact factor=1.694, 5-year IF=2.780
Katawetawaraks, C. and Cheng L. Wang (2011), Online Shopper Behavior: Influences of Online Shopping Decision, Asian Journal of Business, 1 (2), 66-74. – Coauthored with a MBA student
Yen, Dorothy A., Barns, Bradley R., Wang, Cheng Lu (2011), “The measurement of guanxi: Introducing the GRX scale”, Industrial Marketing Management 40, 97–108. Impact factor=1.694, 5-year IF=2.780
Wang, Cheng Lu, Dongjin Li, Guoqun Fu (2010), Economic development and consumer marketing in contemporary China, Journal of Consumer Marketing, 27 (7).
Lin, Xiaohua and Cheng L.Wang, (2010), The Heterogeneity of Chinese Consumer Values: A Dual Structure Explanation, Cross-Cultural Management: An International Journal, 17 (3), 244-256.
Wang, Cheng L. and Xiaohua Lin (2010), Migration of Chinese Consumption Values: Traditions, Modernization, and Cultural Renaissance, Journal of Business Ethics, 88 (3), 399 – 409. Impact factor: 1.125
Wang, Cheng L. (2009), “The Chinese Little Emperors: Marketing to Chinese Young Consumers,” Young Consumers, 10 (2), 95-97.
Wang, Cheng L. and Geng Cui (2008), “Understanding the Rising Chinese Consumer”, Journal of Consumer Behavior, 7 (6), 421-423.
Siu and Bradley R. Barnes
, “The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships, Industrial Marketing Management, 37 (7), 819-824. Impact factor: Impact factor=1.694, 5-year IF=2.780
Lin, Xiaohua and Cheng L. Wang, (Equal Contribution) (2008) “Enforcement and Performance: The Role of Ownership, Legalism and Trust in International Joint Ventures” Journal of World Business, Volume 43 (3), 340-351.Impact factor: Impact factor=1.986, 5-year IF=2.823
Wang, Cheng L. (2008) “Gender Differences in Responding to Sad Emotional Appeal: A Moderated Mediation Explanation”, Journal of Nonprofit & Public Sector Marketing. 19 (1), 55-70
Wang, Cheng L. (2008) “Consumer Self-Construal and Marketing Communications: Theory and Implication”, Journal of Global Business Advancement, 1 (4), 433-444.
Christopher Browe and Cheng L. Wang (2007) “Web-Enabled Product ID System as a Tool in Pharmaceutical Marketing,” International Journal of Pharmaceutical marketing, 1 (3), 226-233. – Coauthored with a MBA student
Wang, Cheng L. (2007) “Guanxi vs. Relationship Marketing: Exploring Underlying Differences,” Industrial MarketingManagement, 36 (1), 81-86. – . Impact factor: Impact factor=1.694, 5-year IF=2.780 (received an award certificate with a plaque as the Top Ten most cited paper published since 2007.
Jiang, Yin and Cheng L. Wang (2006), “The Impact of Affect on Service Quality and Satisfaction: The Moderation of Service Contexts”, Journal of Service Marketing, 20 (4/5), 211-218.
Wang, Cheng L.,Li Richard Ye,Yue Zhang, and Dat-Dao Nguyen (2005) “Subscription-Based Web Services: What Makes Consumer Pay for Online Content?” Journal of Electronic Commence, 6 (4), 304-311.
Wang, Cheng L. Xiaohua Lin, Allan K. K. Chan and Yizheng Shi (2005) “Conflict Handling Styles in International Joint Ventures: A Cross-Cultural and Cross-national Comparison,” Management International Review, 45 (1), 3-21.
Wang, Cheng L. and Zheng X. Chen (2004), “Consumer Ethnocentrism and Willingness to Buy Domestic Products In A Developing Country Setting: Testing Moderating Effects,” Journal of Consumer Marketing, 21 (6), 391-400.
Wang, Cheng L., Siu, N., and Hui, A. (2004), “Consumer Decision-Making Styles on Domestic and Imported Brand Clothing”. European Journal of Marketing, 38 (1/2), 239-252. Impact Factor= 0.756
Liu, Sandra S., Cheng L. Wang, Andrew Chi-Fai Chan, Lewis long-fung Chau (2004), “Integration of Sales Force with Web-Based Technology – A Case of Pharmaceutical Industry,” Journal of Business-to-Business Marketing, 11 (1/2),131-148.
Wang, Cheng L., Noel Siu, and Alice Hui (2003), “Demographics and Shopping Orientations for Apparel Products: A Hybrid Segmentation of Chinese Consumers,” Journal of Asian Business, 18 (3), 31-44.
Xiaohua Lin and Cheng L. Wang (2002), “Relational Contexts of Conflict Resolution Strategies in International Joint Ventures: An Intra-Asian Case”, Journal of Relationship Marketing, 1 (3/4), 23-38.
Wang, Cheng L. (2001), “The Rise and Fall of Direct Selling in China: Lessons for International Marketers,” Journal of International Marketing and Marketing Research, 26 (3), 139-150
Wang, Cheng L. and Allan Chan (2001) “Content Analysis of Connectedness vs. Separateness Themes Used in US and PRC Print Advertisements,” International Marketing Review, 18 (2), 145-159. Impact factor =1.164
Siu, Noel, Cheng L. Wang, Ludwig Chang, & Alice Hui (2001), “Adapting Consumer Style Inventory to Chinese Consumers: A Confirmatory Factor Analysis Approach” Journal of International Consumer Marketing, 13 (2). 29-47.
Wang, Cheng L., Allan K. K. Chan and Zheng Xiong Chen (2001), “Segment Intenders and Non-intenders in China’s Property Market: A Hybrid Approach,” Journal of Consumer Marketing, 18 (4/5), 319-329.
Zhang, Jeff, Cheng Lu Wang, and Jim Cheng (2001), “Chinese Online Consumers’ Responses to Web-Based Data Collection Efforts: A Comparison with U.S. Consumers,” Journal of Database Marketing, 8 (4), 360-369
Hui, Alice S. Y., Noel Siu, Cheng L. Wang and Ludwig Chang (2001). “An Investigation of Decision-Making Styles of Consumers in China,” The Journal of Consumer Affairs, 35 (2), 326-345. Impact Factor = 1.804
Zhang, Jeff, Cheng Lu Wang, and Jim Cheng (2000) “Consumers’ Responses to Web-Based Data Collection Efforts and Factors Influencing the Responses,” Journal of International Marketing and Marketing Research, 25 (3), 115-123.
Wang, Cheng L. (2000), "Right Appeals for the 'Right Self': Connectedness-Separateness Self-Schema and Cross-Cultural Persuasion," Journal of Marketing Communications, 6 (4), 1-13.
Wang, Cheng L., Terry Bristol, John Mowen, and Goutam Chakraborty (2000), "Alternative Modes of Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to the Cultural and Gender-Specific Self," Journal of Consumer Psychology, 9 (2), 107-115. Impact Factor= 2.405 5-Year IF= 2.691.
Wang, Cheng L., Zheng Xiong Chen, Allan Chan, and Zhong Zhen Chen (2000), "The Influence of Hedonic Value on Consumer Behaviors: An Empirical Investigation in China," Journal of Global Marketing, 14 (1/2),169-186.
Wang, Cheng L. (1999), "Issues and Advances in International Consumer Research: A Review and Assessment," Journal of International Marketing and Marketing Research, 24 (1), 3-21.
Wang, Cheng L. and John C. Mowen (1997), "AIM: Identifying Alliances for Professional Services: The Case of CPA Firms," Journal of Professional Service Marketing,15 (2), 55 - 68.
Wang, Cheng L. & John C. Mowen (1997), "Separateness-Connectedness Self-Schema: Scale Development & Application to Message Construction," Psychology & Marketing, 14 (2), 185-207. Impact Factor= 1.385
Wang, Cheng L. (1997), "Bases of International Market Segmentation," Journal of Segmentation in Marketing, 1 (1), 5-21.
Wang, Cheng L. (1996), "The Evolution of International Consumer Research: A Historical Assessment from the 1950s to The Mid-1990s." Journal of Euromarketing, 5 (1), 57-81.
Wang, Cheng L. (1996), “The Degree of Standardization: A Contingent Framework for Global Marketing Strategy Development.” Journal of Global Marketing, 10 (1) 89-107.