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Park, Eun-A (full)
Eun-A
Mickey
Park
Ph.D.
Assistant Professor
Arts & Sciences
Communication, Film and Media Studies
203-931-2980
MAXY102A
Maxcy Hall
About

    My interest lies in investigating the impact of convergent media on societal, industrial and political decision making.  This arises from the consensus that telecommunications and mass media have been merging and the convergence has created a new media environment. The new environment has also assigned enormous tasks to decision-makers both in government and industry. My current and future endeavors focus on investigating, explaining and predicting the impact of new media technologies on existing practice, and thereby becomes an addition to the fundamental knowledge-base applicable to decision making.  I hope to coordinate a multi-disciplinary effort to discover the missing links among mass communications, communications-information law and policy making.   

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    Education

    Ph.D., Pennsylvania State University

    M.A., Michigan State University

    B.A., Chung-Ang University


    Publications

    Park, E. –A., & Jayakar, K. (in review). Implementation of BTOP Funding for Public Computing Centers: Perspectives from principal-agent theory. info: the journal of policy, regulation and strategy for telecommunications, information and media.

    Jayakar, K., & Park, E-A. (2012). Funding public computing centers: balancing broadband availability and expected demand. Government Information Quarterly, 29 (1), 50-59.

    Lee, J. R., Moore, D., Park, E-A., & Park, S. (2012). Who wants to be “friend-rich”? Social compensatory friending on Facebook and the moderating role of public self-consciousness.  Computers in Human Behavior, 28(3), 1036-1043.

    Allen, J., Park, E-A., Long, K. M., O’Mara, J., Hickson, M., Johnson, D. I., & Nowaczyk, R. (2011). Voters’ temperament, cynicism, responses to political advertising and media and candidate preference in the 2008 presidential campaign. In review in Political Communication.

    Ryoo, J., & Park, E-A. (2011). Internet Security Readiness (ISR): the influence of Internet usage level and awareness on ISR Capital, ISR Skill and ISR AUI (actual uptake/use of infrastructure). Journal of Computing Science and Engineering, 5(1), 33-50.

    Sack, A. L., Park, E-A., & Thiel, R. (2011). Watch the gap: explaining retention gaps between FBS football players and the general student body. Journal of Issues in Intercollegiate Athletics, 4, 55-73. Retrieved from http://csri-jiia.org/documents/puclications/research_articles/2011/JIIA_2011_4_4_55_73_Watch_the_Gap.pdf

    Park, E. –A., & Jayakar, K. (2010). Patterns of E-Rate Funding to School Districts: An Eight State Comparison. info: the journal of policy, regulation and strategy for telecommunications, information and media, 12(3), 46-58.

    Park, E. -A., & Taylor, R. (2010).  Barriers to entry analysis of broadband multiple platforms: Comparing the U.S. and South Korea. Inbroadband policy and regulatory perspectives. The ICFAI University Press.

    Park, E. -A. (2009). Explicating barriers to entry in the telecommunications industry.  info: the journal of policy, regulation and strategy for telecommunications, information and media, 11(1), 34-51.

    Jayakar, K., & Park, E. -A. (2009). Impact of school district demographics and financial status on e-rate funding: Analysis of Pennsylvania data for 1999 and 2004.Telecommunications Policy, 33, 54–67.

    Park, E. -A., Hansa Shinha, & Jing Chong (2006). Beyond access: An analysis of the influence of the E-Rate program in bridging the digital divide in American schools. The Journal of Information Technology Education, 6, 387-406.

    Conference Proceedings

    Jayakar, K., & Park, E. –A. (2012). Broadband availability and employment: Analysis of U.S. county-level data. Submitted to the TPRC 2012 for presentation.

    Park, E. –A., & Liu, C.(2012). Smartphone Divide and Information Gaps: A New Horizon of Digital Divide. Submitted to the TPRC 2012 for presentation.

    Park, E. –A. (2012). Beyond Availability: Broadband Quality Gap and its Implications For Local Communities. Submitted to the NCA 2012 for presentation.

    Lee, S., Cho, M., & Park, E. –A. (2012). Understanding User Adoption and Behavior of Smartphone: An Extension of the Technology Acceptance Model. Submitted to the division of communication and technology in AEJMC 2012 for presentation.

    Jayakar, K., & Park, E. –A. (2012). Cable broadband and employment generation: Evidence from county-level data. Accepted for presentation at the 2nd Annual Academic and Cable Telecommunications Forum (ACT Forum) during The Cable Show 2012 (May 20-21, 2012) in Boston, MA, the 61st Annual NCTA Convention & International Exposition

    Allen, J., Park, E-A., O’Mara, J., & Long, K. M. (2012). Verbal and nonverbal predispositions in the development of face-to-face and online relationships. A paper presented at the 2012 Eastern Communication Association Convention, Cambridge, MA.

    Park, E. –A., & Jayakar, K. (2011). Implementation of BTOP Funding for Public Computing Centers: Perspectives from principal-agent theory.  A paper presented at the 39th TPRC (Sep. 2011).

    Allen, J., Park, E-A., O’Mara, J., & Long, K. M. (2011). Communication predispositions, culture, and subordinate-supervisor relationships. A paper presented at the National Communication Association (NCA) 97th Annual Convention 2011.

    Allen, J., Park, E-A., Long, K. M., O’Mara, J., Hickson, M., Johnson, D. I., & Nowaczyk, R. (2011). Voters’ temperament, cynicism, responses to political advertising and media and candidate preference in the 2008 presidential campaign. A paper presented at the 2011 Eastern Communication Association (ECA) conference, Arlington, VA.

    Lee, J. E., Park, E-A., & Park, S.(2011). Understanding the “Friend-Rich”: the effects of self-esteem and self-consciousness on the number of Facebook friends.  A paper presented as a Top Faculty Paper at the AEJMC 2011 convention.

    Jayakar, K., & Park, E.-A. (2010). Funding public computing centers: Balancing broadband availability and expected demand. Presented at the 38th Telecommunications Policy Research Conference (TPRC), Washington, DC.

    Allen, J., Park, E. -A., O’Mara, J., & Long, K. (2009). The Development of Persona and Professional Relationships Face-to-Face and Online.  Presented at the National Communication Association (NCA) 95th Annual Convention 2009.

    Allen, J., Long, K., Park, E. -A., & Judd, B. (2009). Subordinates’ Predispositions toward Communication and Perceptions of Distance and Satisfaction in Relationships with Supervisors. Presented at the National Communication Association (NCA) 95th Annual Convention 2009.

    Allen, J., Long, K., Park, E. -A., & Hickson, M. (2009). Voters’ Temperament, Emotive Feeling Elicited by Campaign Ads, and Perceptions of the 2008 Presidential Candidates. Presented at the National Communication Association (NCA) 95th Annual Convention 2009.

    Allen, J., Long, K., Park, E. -A., O’Mara, J., & Judd, B. (2009). Relationship Among Students’ Cultural Orientations, Predispositions toward Communication, Perceptions of Instructors’ Communication Reciprocity, and Learning in U.S. Classrooms. Presented at the National Communication Association (NCA) 95th Annual Convention 2009.

    Allen, J., Long, K., Park, E. -A. & Judd, B. (2009). Cultural Bias, Communication Predispositions, and Satisfaction Work Relationships: A Study of Subordinate-Supervisory Communication in the Intercultural Workplace. Presented in the Organizational Communication Interest Group, at the Eastern Communication Association (ECA) Convention, Philadelphia, PA., 2009. Top Faculty Paper

    Park, E. -A (2009, Aug. 5-8). “Korean Wave”: the Structure and Issues of the Korean Online Game Industry. Paper presented at the Association for Education in Journalism & Mass Communication (AEJMC) 2009 Convention, Boston, USA.

    Park, E. -A. (2009, May), “The U.S. Broadband Market Conditions and Barriers to Entry.”  Paper presented at the 2009 International Communication Association (ICA) conference “Keywords in Communication.”

    Park, E. -A. & Ryoo, J. (2009), “Internet Security Readiness (ISR): The Influence of Internet Usage Level and Awareness on ISR Capital, ISR Skill and ISR AUI (Actual Uptake of Infrastructure).”  Paper presented at the 37th Telecommunications Policy Research Conference (TPRC), Washington, DC.

    Park, E. -A. (2008, May 22-26). Good practices in digital TV development: exploring digital programming strategies of broadcasters.Top Student Paper for the presentation at the 58th International Communications Association (ICA) Conference, Montreal, Canada.

    Park, E. –A., & Jayakar, K. (2008, Sept. 26-28). Patterns of E-Rate Funding to School Districts: An Eight State Comparison. Paper presented at the 36th Telecommunications Policy Research Conference (TPRC), Washington, DC.

    Park, E. –A. (2008, May 18-22). The U.S. Broadband Market Conditions and Barriers to Entry. Paper accepted for the presentation at the 8th World Media Economics and Management Conference” (WMEMC), Lisbon, Portugal.

    Park, E. -A., & Ryoo, J. (2008, June 24-27). Internet Security Readiness (ISR): The Influence of Internet Usage Level and Awareness on ISR Capital, ISR Skill and ISR AUI (Actual Uptake of Infrastructure). Presented at the 17th Biennial Conference of the International Telecommunication Society (ITS), Montreal, Canada.

    Park, E. –A. (2008, April 4-5). “Korean wave”: the structure and issues of the Korean online game industry.” Presented at the Playing to Win: The Business and Social Frontiers of Videogames conference at Pennsylvania State University.

    Park, E. -A. & Taylor, R. (2007, Sept. 28-30). Reality check: The presence and perceived importance of barriers to entry in the residential broadband market. Paper presented at the 35th Telecommunications Policy Research Conference (TPRC), Washington, DC. Selected as one of top seven papers among 120 papers

    Park, E. -A., & Jayakar, K. (2007, May 24-28). The rural conundrum: Examining E-Rate implementation in rural America. Paper presented at the 57th International Communications Association (ICA) Conference, San Francisco, CA.

    Park, E. -A. (2007, May 24-28). Broadband competition: Is it done or yet in progress?. Paper presented at the 57th International Communications Association (ICA) Conference, San Francisco, CA.

    Park, E. -A. (2007, May 24-28). Explicating barriers to entry in the telecommunications industry. Paper presented at the 57th International Communications Association (ICA) Conference, San Francisco, CA.

    Park, E. -A., & Taylor, R. (2006, Sept. 29-Oct.1). Barriers to entry analysis of broadband multiple platforms: Comparing the U.S. and South Korea. Paper presented at the 34th Telecommunications Policy Research Conference (TPRC), Washington, DC.

    Jayakar, K., & Park, E. -A. (2006, Sept. 29-Oct. 1). Impact of school district demographics and financial status on e-rate funding: Analysis of Pennsylvania data for 1999 and 2004. Paper presented at the 34th Telecommunications Policy Research Conference (TPRC), Washington, DC.

    Park, E. -A. (2006, Oct. 5-8). Broadband competition: Is it done or yet in progress?. Paper presented at the 14th International Conference on Telecommunication Systems - Modeling and Analysis (ICTSM 2006), Reading, PA.

    Park, E. -A. (2006, Oct. 5-8). Barriers to entry in the telecommunications industry. Paper presented at the 14th International Conference on Telecommunication Systems - Modeling and Analysis (ICTSM 2006), Reading, PA.

    Constantin, C., Park, E. -A., & Taylor, R. (2006, June 12-16). Measuring and comparing changes in the digital divide through time: A structural equation modeling approach. Paper presented at the 16th Biennial Conference of the International Telecommunication Society (ITS), Beijing, China.

    Ryoo, J., & Park, E. -A., & Osagie, S. (2006, June 12-16). Measuring internet security readiness (ISR): An exploratory study of household behavior. Paper presented at the 16th Biennial Conference of the International Telecommunication Society (ITS), Beijing, China.

    Park, E. -A. (2006, May 18-20). The definition of public interest for Wikipedia.org. Selected Attendee for the Summer Doctoral Seminar, Communication Media and the Public Interest Challenges in the Digital Age, at Wayne State University, Detroit, MI.

    Park, E. -A., Hansa Shinha, & Jing Chong (2006, Jan. 15-18). Beyond access: An analysis of the influence of the E-Rate program in bridging the digital divide in American schools. Paper presented at the Pacific Telecommunications Council (PTC) 06 conference, Honolulu, Hawaii.

    Park, E. -A. (2005, Nov. 17-20). From birth to present broadband Internet in the U.S. (1990-Present). Paper presented at the 91st National Communication Association (NCA) Annual Convention, Boston.

    Park, E. -A. (2005, Nov. 17-20). Necessity and suppression of digital TV: A survival game of broadcasting networks. Paper presented at the 91st National Communication Association (NCA) Annual Convention, Boston.

    Park, E. -A. (2005, Aug. 10-13). Video-on-demand: The pragmatics of the Holy Grail. Paper presented in the Media Management and Economics Division at the Association for Education in Journalism & Mass Communication (AEJMC) 2005 Convention, San Antonio, Texas.

    Park, E. -A., Kim, J., & Kho, Y. (2005, May 26-30). Why do they go to movie sites?: Motives and activities of Internet movie site users. Paper presented at the 55th International Communications Association (ICA) Conference, New York City.

    Park, E. -A. (2005, Feb.). Necessity and suppression of digital TV: A survival game of broadcasting networks. Paper presented at the AEJMC Mid-Winter Conference 2005, Kennesaw State University, Kennesaw, GA.

    Park, E. -A., &Kim, J. (2004, Aug. 4-7). Understanding international teaching assistants (ITAs): Institutional, ITA, and student role expectations of ITAs. Paper presented at the Association for Education in Journalism & Mass Communication (AEJMC) 2004 Convention, Toronto, Canada. (Second Top Student Papers in Graduate Education Interest Group)

    Park, E. -A. (2004, May 27-31). The Internet movie and its impacts on the windowing strategy of the movie industry. Paper presented at the 54th International Communications Association (ICA) Conference, New Orleans, LA.

    Park, E. -A., Kim, J., & Kho, Y. (2004, Feb. 27-29). Why do they go to movie sites?: Motives and activities of Internet movie site users. Paper presented at the AEJMC Mid-Winter Conference 2004, Rutgers University, New Brunswick, NJ.

    Park, E. -A. (2003, Nov. 5-8). M-commerce strategy of mobile network operators in the U.S. Paper presented and published at the IADIS WWW/Internet 2003 conference, Algarve, Portugal.

    Services and Other Activities

    Reviewer (2008-present). The Journal of Information Policy, an online academic journal (www.jip-online.org), published by The Institute for Information Policy at the College of Communications at The Pennsylvania State University

    Reviewer (2008-present). The Information Society (TIS) An International Journal published by Taylor & Francis.  http://www.indiana.edu/~tisj/

    Reviewer (2009-present). Asian Journal of Communication

    Editorial Board (2009-present). The Journal of Intercultural Communication Research (JICR)

    Reviewer (2008-present). AEJMC, ICA, NCA, ECA conference paper reviews

    E-portfolio Committee (September 2008-present)

    College of Arts and Sciences Curriculum Committee (2010-present)