George T. Haley (Ph. D. in Marketing, University of Texas at Austin) is Professor of Marketing at the University of New Haven (UNH) where he teaches ingraduate and executive programs. In summer, he serves as Distinguished Guest Professor of Marketing at the School of Business, ITESM in Mexico. Heis founding Director of the Center for International Industry Competitiveness (CIIC), a Center of Excellence at UNH. The CIIC focuses on the concerns of small and medium-size manufacturing companies in global environments.
Dr. Haley's expertise is in industrial marketing and emerging markets, including the historical, cultural and legal environments in which marketing strategies are formulated. He focuses on B2B marketing, distribution and supply-chain management, product and technology management, strategic marketing, strategic decision-making, Chinese, Latin American and Asian business, and managing intellectual property in emerging markets.
Before joining UNH, Dr. Haley served as a full-time faculty member at several major universities, including the Instituto Tecnologico y de Estudios Superiores de Monterrey (Mexico),National University of Singapore, Queensland University of Technology (Brisbane, Australia), DePaul University, Fordham University, and Baruch College. In addition, he has taught classes at Harvard University, Purdue University (Executive MBA), Massey University (Auckland, New Zealand), Emory University (Executive MBA) and Thammasat University (Bangkok, Thailand). He has also presented seminars to academics, managers and government policy makers in the United States, Vietnam, Finland, Thailand, India, Singapore, Mexico, Australia and New Zealand.
An award-winning author, Dr. Haley has over 125 articles, books, book chapters, research reports and presentations. His research articles have been published in journals such as Harvard Business Review and Industrial Marketing Management. His book, The Chinese Tao of Business: The Logic of Successful Business Strategy (John Wiley & Sons), was recommended by the Wall Street Journal as the only book on Asian business to buy. He also wrote New Asian Emperors: The Overseas Chinese, their Strategies and Competitive Advantages (Butterworth-Heinemann), a top-selling book on Asian business strategy worldwide and named "an important study" by the Economist. His latest books include New Asian Emperors: The Business Strategies of the Overseas Chinese (John Wiley & Sons), profiled in BusinessWeek, and Marketing: Planning & Strategy, 8th ed (Cengage). He has been appointed Co-Editor-in-Chief for the new, Imperial College Press Series on Multinational Investment and Business.
His research has been profiled over 180 times in the major media including the Economist, Financial Times, Wall Street Journal, Forbes, BusinessWeek, Time Magazine, Los Angeles Times, CNN, The Lou Dobbs Show (CNN), Fortune, Entrepreneur, The Christian Science Monitor, USA Today, Voice of America, Industry Week, Investor's Business Daily, Far Eastern Economic Review, Marketing News and Advertising Age. He serves or has served on the Review and Advisory Boards of eight academic journals including International Marketing Review, Industrial Marketing Management, Journal of Business & Industrial Marketing, Marketing Intelligence & Planning, International Journal of Emerging Markets and Journal of Management Development, and has guest edited three journal special issues on Business in Emerging Economies and on B2B Marketing.
Dr. Haley has conducted policy-analysis seminars for the National Intelligence Council/CIA on multinational businesses in emerging economies, for the United States International Trade Commission on analysis of Chinese data, and testified twice (in May 2007 and March 2009) before the Congressionally mandated US-China Economic and Security Review Commission on his research on China. He also consults with several multinational companies and governments in Asia, Australia, Latin America and the USA.
He serves or has served as Advisor to the Strategic Planning Board of Rio Tinto, Ltd. (Australia), to the Export Promotion Board (State of Connecticut), to the Metal Manufacturers' Education and Training Alliance and as Mentor in the Distribution Business Management Association's Corporate Global Supply Chain Mentoring Program for senior executives of large multinational corporations (including Abbott Laboratories, Polo-Ralph Lauren, CVS Caremark, JCPenney and Staples). He is listed in Who's Who in America and Who's Who in the World. In November 2009, the American Marketing Association's flagship Marketing News named Dr. Haley as one of six "Marketing Academics to Watch" based on his research, teaching and impact. In 2010, AmericanMadeHeroes.com named him a Hero Advocate for his work on behalf of American manufacturers and he was identified as a Thought Leader in Business to Business and Industrial Marketing and Manufacturing by IndustryWeek. He received UNH's University Research Scholar Award in 2011.