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University of New Haven: Tom Giordano
Thomas
Giordano
M.S.E.
Executive in Residence
Business
Marketing & Quantitative Analysis
ECHL200
Echlin Hall
About Me

    I earned a BS in Electrical Engineering from Drexel University in Philadelphia and a MS degree in Engineering from the University of Florida. I worked at Philips Healthcare for 28 years of service, retiring in 2005. I retired as Vice President of Marketing, where I was responsible for 240 marketing professionals and several billion dollars in sales. Through my career at Philips, I held a wide variety of positions of increasing responsibility at Philips, starting in engineering, progressing to product management, then marketing management and finally senior level business leadership. In 2004, I was awarded the prestigious Presidential Award from Philips for forming a new entrepreneurial business unit that tripled sales in 18 months. I played a key role as a course developer and instructor in the management development and executive training efforts within Philips, most recently with the Philips High Potential Development Center.

    I have recently served as President of Sectra Healthcare North America for the past few years, leading a very successful business re-organization.

    In addition to my consulting practice, I am now an Executive in Residence at the University of New Haven in Connecticut. I am also with the adjunct faculty at the University of Washington in Seattle, where I continue to teach marketing in the graduate business school. I hold executive coaching certifications with both Lore International and Tilt 360. I serve on the Board of the Tommy Fund for Childhood Cancer, Yale-New Haven Children's Hospital.

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    Education

    MS, University of Florida, 1971.
    Major: Engineering 

    BS, Drexel University, 1969.
    Major: Electrical Engineering

    Professional Positions

    Academic

    Adjunct Professor, University of Washington. (2005 - Present).
    Teaches marketing courses in the business school at the graduate level (MBA). Course concentration is in product management and new product introduction. Also serves as an official business mentor to U of W students.

     

    Military

    Captain, U.S. Army. (1971 - 1973).
    Served at the Strategic Communications Command at Fort Huachuca , Arizona and subsequently with the US Army Electronics Command at Fort Monmouth, New Jersey. Directed a multitude of research projects relating to the communications systems on board CH-47 Chinook helicopters.

     

    Professional

    President, Quo Vadis Management Group. (2005 - Present).
    Provides training, coaching and consulting services to leading corporations primarily in the healthcare profession.

    President, Secta North America. (November 2009 - 2011).
    Responsible for all aspects of the business including P/L. 90 people $30 million organization. Lead turnaround of complete company. 

    Vice President, Marketing, Philips Medical Systems. (2004 - 2005). 

    Vice President, Equipment Remarketing Business Line, Philips Medical Systems. (2003 - 2004).
    Established a new business for Philips, reporting directly to the president, focused on growing the "Pre-Owned" Equipment Market. Built a team to address this market and grew the Philips order intake rate from $35 million to nearly $100 million in less than 2 years. Awarded the prestigious "President's Award" at the annual Pinnacle board. Initiated a brand new mentor and intern program at Philips which continues to bring in new talent to Philips. Facilitator in the Philips High Potential Development Center (HPDC) which identifies and trains Philips leadership.

    Vice President, General XRAY Business Line, Philips Medical Systems. (2001 - 2003).
    Rebuild the RAD, RF and Surgical segments to form a General X-Ray (GXR) Business Line. Built this team to a staff of approximately 15 team members, driving ~$150 million of business each year. The GXR business continued to grow significantly year over year.

    Business Unit Director, Radiography, Philips Medical Systems. (1998 - 2001).
    Assembled a marketing team to direct the entire radiography business (~$40 million) with particular concentration on the growth of the Digital Detector Segment. Spearheaded the successful introduction of the Digital Diagnost, the digital detector system and built the business significantly year after year .

    Director of Marketing, PACS and Clinical Science, Philips Medical Systems. (1994 - 1998).
    Formed a Technical Marketing Team to handle all clinical research. Established a clinical science group to work with leading institutions in the US for the development of clinical applications for the new MR technology. Hired a staff of clinical scientists and established a formal review process by which all projects would be reviewed. Also headed up a team to define the New Product Introduction (NPI) process, which tied financial measures back to the engineering/manufacturing teams. Established formal audits of the process.

    Program Manager, PACS/PCR, Philips Medical Systems. (1988 - 1993).
    Headed a team to deal with installed base issues of the existing PACS systems. Identified a small company in Sweden, and built an exclusive relationship with Sectra for the further development of their technology and distribution in North America. Worked with Sectra for the establishment of a Sectra North American headquarters next to the Philips Medical Systems facilities in Shelton CT and the ultimate establishment of a facility for the preassembly of PACS system (the ITF Lab). Served as the Philips representative on the ACR-NEMA, which developed the DICOM specification.

    Manager, Advanced Technology Development, Philips Medical Systems. (1984 - 1986). 

    Senior Project Manager, Philips Medical Systems. (1984 - 1986).
    Completed the formal contract with Fuji that gave Philips exclusive rites to the Computed Radiography (CR) technology for a limited number of years. Headed up a team of engineers to develop the image processing components of the system, while Fuji developed the front end reading systems. The PCR (Philips Computed Radiography) system was the world's first commercially available computed radiographic system and set the gold standard for the industry. Became an instructor in the new MDP (Management Development Program).

    Wrote and taught: Managing Change, Project Management, and Management Styles. Over a period of 4 years, instructed approximately 40 MDP courses, with an average class size of 30 students.

    Senior Project Engineer, Philips Medical Systems. (1981 - 1984).
    Worked with Dr. Mistretta to transition the new Digital vascular Imaging (DVI) technology from the University of Wisconsin to practical clinical application. Introduced in 1983 one of the most financially and technically successful Philips products, the DVI1 (Digital Vascular Imaging 1) and subsequently the DVI2 (now called DSA or Digital Subtraction Angiography).

    Systems Engineer, Philips Medical Systems. (1977 - 1980).
    Hired by Philips to work within the newly formed Systems Engineering Department as an Imaging Engineer. Primary responsibility was the calibration and tuning of a variety of imaging systems to optimize image quality.

    This included new TV systems, image intensifiers and video recording devices. Spearheaded the development of electronic recording devices to replace film based cine cameras.

    System Engineer, CBS Laboratories. (1973 - 1977).
    Designed and developed new electro-acoustic transducers and systems for both commercial and military use. These included a very advanced noise canceling microphone for use on board aircraft, loudspeaker systems for use aboard the flight deck of aircraft carriers, and communication systems for firefighters / coal mining operations.

    Teaching Experience

    University of New Haven

    MGMT 6630, Mgmt Info Syst in Health Care, 2 courses.

Industry Experience
Curriculum Vitae