Marketing - CEA Courses
MKT320 International Marketing
The purpose of this course is to provide students with a proper understanding of opportunities and risks associated with marketing products across political and cultural boundaries, with special reference given to the European and U.S. markets. The course focuses on the basic principles and tools of marketing and how they are differently applied in both markets. This comparison is strengthened by focusing on practical analysis of the marketing mix (product, price, distribution and promotion) and strategy of successful companies in Europe. Prerequisite: Introduction to Marketing. Credits: 3
Also offered as: SPN399B International Marketing taught in Spanish
MKT331 Principles of Advertising
This course provides you with an understanding of advertising and branding communication practices such as: common business activities and terminology, perspectives applied when taking the optimal approach to decisions, plus descriptions and rationales of common practices. Prerequisite: None. Credits: 3
MKT333 Show Me the Money! - The Business & Marketing of Sport
This course applies business perspectives for analyzing the world of mediated professional sport and draws upon the supporting fields of marketing, advertising, finance commercial strategy and mass communication to demonstrate how corporate business models determine the contemporary culture and profits of professional sports within the new global order. Prerequisites: Introductory courses in Business, Marketing, Communications, Media Studies or with the approval of the instructor. Language of instruction: English. Credits: 3 Cross listed as BUS333.
MKT334 Fashion! A Mirror of Our Times
This course examines the role fashion plays in defining personal images and investigates how modern society perceives, produces and consumes fashion. The business of fashion, the sociology of style and identity, the history of design and designers, and the image of fashion as conveyed through contemporary media are all considered. Prerequisites: Introductory courses in sociology, business, cultural studies or with approval of the instructor. Language of instruction: English. Credits: 3. Cross listed as SOC314.
MKT338 Brand Barcelona: Marketing the Global City.
A critical examination of the principles, processes and ambitions behind the transformation of Barcelona’s physical environment, economy and image over the past thirty years, this course evaluates both evolutionary and revolutionary changes to the city’s environment and identity in light of the post-modern demands placed upon cities to adapt to the social, organizational and symbolic requirements of post-industrial, globalized economies. Prerequisites: Introductory courses in Cultural Studies, Marketing, Public Relations, or with the approval of the instructor. Language of instruction: English. Credits: 3. Cross listed as CUL358.
