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Linda Locke

Linda Locke's faculty photoFaculty Adjunct

Linda Locke retired after dozens of years in corporate life to a consulting career helping multinational companies understand why people hate them.

Currently she is principal of Reputare LLC, a consultancy dedicated to helping corporations improve their reputations. In addition she serves as Principal Consultant for evolve24, a business intelligence firm that quantifies the impact of the information environment and the public dialogue on organizations. Her clients are leaders in biotech, energy, technology, defense, the media, financial services and others.

She retired in 2010 as Senior Vice President and Group Head, Reputation and Issues Management for MasterCard Worldwide, where she served for 14 years in leadership roles.

At MasterCard, Ms. Locke developed and led the company’s reputation management program, which included the development of new analytics, the introduction of social media and issues management. She oversaw global crisis communication planning and developed the company's reputation risk management program.

Linda was an early adopter of the use of sophisticated quantitative tools to identify, measure and track the concerns of multiple stakeholder groups, including consumers and small businesses. In addition, she developed a global program of metrics-based communication planning and programming and directed award-winning community relations programs.

Before joining MasterCard she spent a decade in banking and technology, as well as political communications programs. She began her professional career as a Peace Corps Volunteer in North Africa.

Linda is an internationally-recognized speaker on reputation, reputation risk and strategic communications. She lives in St. Louis, Missouri.


B.S. Journalism, Kansas State University
Graduate Work, Journalism, University of Missouri