Sport Marketing includes a wide range of responsibilities from selling a team, event or facility to promoting a brand or image for a sponsor. Sports marketers are constantly on the go, creating new proposals, researching ideas, building new relationships, selling experiences, promoting products, and developing value based propositions that encourage individuals to consume the sport product(s).
Some employers in this industry segment include (the web page is a link directly to their employment site):
IMG is one of the largest sport marketing companies in the world with 58 offices in 30 countries. The company focuses in on sponsorship sales, event management, media production, product licensing, athlete training and representation for professional athletes.
Octagon is the world’s largest sponsorship consulting practice that focuses on athlete and personality representation. Octagon employs over 800 people in offices all over the globe and promotes more than 5,000 events a year.
Velocity Sports and Entertainment is a sponsorship lifestyle and event marketing agency that focuses on innovative brand management. It is now owned by Team Epic.
In addition, numerous larger corporations have significant sport marketing divisions such as Coca Cola, Pepsi, Anheuser-Busch, ABC, NBC, CBS, Gatorade, Adidas, Under Armor, Vitamin Water, Subway, Burger King, McDonalds, and Gillette.
For additional information, please refer to the following:
www.sportmarketingassociation.com
*See Networking on page 21 for more information on Sport Marketing Associations.
When searching for a job, be sure you research the company thoroughly before making any commitments. Beware that some companies are scams or engage in other dishonest business practices. The following link highlights one such scam.
Employment Guide for the Sports Industry
Special Events such as the World Cup and the Olympics are examples of global sporting events and competitions that take place around the world and require efficient business operations to run successfully.
Employment Guide for the Sports Industry
National Governing Bodies (NGB) of Sports are non-profit, non-governmental organizations responsible for promoting and developing a particular sport within a nation.
Employment Guide for the Sports Industry
Industry statistics show that U.S. sporting equipment sales at retail sporting goods stores are roughly $41 billion yearly.