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Singing Coke's Praises Evolves: Company Strengthening Ties To Music World To Reach Young Buyers

Release Date:
8/7/2011 12:00 AM
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Atlanta Journal-Constitution, August 7, 2011

Atlanta Journal-Constitution, August 7, 2011: Coca-Cola and PepsiCo's aggressive marketing strategy includes using music to build campaigns and amplify their message. "Music can have a tremendous influence on what people purchase, and how much," says UNH professor George Haley.

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