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A Handy Glossary for Adweek's 'Breastvertising' Opus

Release Date:
6/5/2012 9:00 AM

The Atlantic Wire, June 4, 2012

The Atlantic Wire, June 4, 2012: UNH associate business dean Ben Judd comments on the appearance of breasts in advertising. Statistically, "The more nudity you show, the lower recall of the brand," he says.

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