Parameters for image-map-2:{}
University of New Haven logo
Parameters for article:{}

Sports Events Boost Nations: Opposing View

Release Date:
6/11/2014 9:00 AM

­­USA Today (June 11): “Sports Events Boost Nations: Opposing View"

George Haley, UNH professor of marketing writes in an op-ed that while mega-events such as the World Cup can involve colossal facilities of little use post-event, they can also provide reputational benefits and be seen as an investment in a nation's brand.

Read the article