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J. Walter Thompson, The Ad Commander Pioneer: He Made Marketing Mainstream

Release Date:
3/17/2014 9:00 PM
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Investor's Business Daily (Mar. 17): J. Walter Thompson, The Ad Commander Pioneer: He Made Marketing Mainstream"

George Haley, member of UNH's business faulty, explains how J. Walter Thompson, the original "Mad Man," pioneered techniques such as national branding campaigns and using scientific information to back product claims to found the first full-service ad agency and "Madison Avenue" as shorthand for the marketing industry that is clustered on that New York boulevard.

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