Fereshteh Zihagh, Ph.D.
Ph.D., University of Texas at Dallas, Naveen Jindal School of Management
Master of Business Administration (MBA), Sharif University of Technology
B.S. in Industrial Engineering, Iran University of Science and Technology
Fereshteh Zihagh joined University of New Haven's College of Business in 2019. Her research focuses primarliy on matching markets and social networks. In her work, she examines how a firm’s position in the interfirm network of buyers and suppliers determines the observed matches in IT markets and how social capital and emotional tone of the message explain user engagement on Twitter. She also uses experiments to study the behavioral effects of pricing, including consumer post-purchase behavior.
She teaches business analytics at the undergraduate level and in the MBA program.
- Matching markets
- Online Marketing
- Behavioral Pricing