<?xml version="1.0" encoding="UTF-8"?><item href="/news/blog/2023/power-on-brand-launch.php" dsn="blogs"><type>Internal</type><external_link/><featured/><category>The Charger Blog</category><pubDate>12/08/2023</pubDate><title>University Community Celebrates Launch of New ‘Power On’ Brand</title><description>The words “power on” capture the University’s transformative impact on students, as well as how Chargers draw support from each other and their own sense of purpose as they activate, engage, and power on their goals and dreams.</description><hide-description/><author>Renee Chmiel, Office of Marketing and Communications</author><author-details/><hide-author/><date>December 8, 2023</date><image><img src="/_resources/images/news/non-college-specific/2023/brand-display.png" alt="The University’s new brand was on full display at the recent launch celebration.  "/></image><image-caption>The University’s new brand was on full display at the recent launch celebration.</image-caption><hide-image/><tags><tag>News</tag><tag>news-all</tag><tag>news-blog</tag><tag>year-2023</tag></tags></item>