external In the Media USA Today: Black Friday is coming: Here's what you should hold off on buying right now September 30, 2018 Ron Kuntze, a professor of marketing, details what you should wait until Black Friday to buy. https://www.usatoday.com/story/money/retail/2018/09/30/black-friday-coming-what-hold-off-buying/1381252002/" news-all news-in-the-media year-2018 month-september