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<item href="/news/in-the-media/2021/articles/1627500565.php" dsn="blogs">
  <type>external</type>
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  <category>In the Media</category>
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  <title>Digiday: ‘No one’s going in blind’: Brands are bringing gaming and esports in-house</title>
  <pubDate>July 28, 2021</pubDate>
  <description>Jason Chung, assistant professor and executive director of Esport Business Programs, discusses some fundamental changes that esports is undergoing with advertisers.</description>
  <hide-description/>
  <external_link>https://digiday.com/marketing/no-ones-going-in-blind-brands-are-bringing-gaming-and-esports-in-house/</external_link>
  <hide-description/>
  <author/>
  <author-details/>
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  <tags>
    <tag>news-all</tag>
    <tag>news-in-the-media</tag>
    <tag>year-2021</tag>
    <tag>month-july</tag>
  </tags>
</item>
