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In the Media
USA Today: The origins and evolution of Black Friday: A tale of speculation and greed
November 24, 2021
Angeli Gianchandani, a practitioner in residence of marketing, says retailers coined the term Black Friday to help ensure annual profits finish in the black, not in the red.
https://www.usatoday.com/story/money/2021/11/24/history-of-black-friday/8722089002/
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