external In the Media March 24, 2022 Jason Chung, assistant professor and executive director of Esports, says having a major brand sponsor validates all esports leagues to get the same level of commitment. https://digiday.com/marketing/why-coca-cola-is-becoming-the-first-worldwide-founding-partner-of-wild-rift-esports/ jason-chung news-all news-in-the-media year-2022 month-march name-jason-chung