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In the Media
Harro: Game developers are angling to become the next big media owners — and brands are taking notice
May 11, 2022
Jason Chung, assistant professor and executive director of esports, says big game developers are seeing their revenue stream cut as smaller developers are packaging games to fit advertising opportunities.
https://harro.com/2022/05/11/game-developers-are-angling-to-become-the-next-big-media-owners-and-brands-are-taking-notice/
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