external In the Media May 17, 2022 Jason Chung, assistant professor and executive director of esports, talks about the difficulty in building a brand, such as Upcomer, and making a profit. https://digiday.com/marketing/how-the-layoffs-at-upcomer-show-the-challenges-of-public-ownership-in-esports-media/ jason-chung news-all news-in-the-media year-2022 month-may name-jason-chung