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In the Media
CT Insider: Behind Connecticut's move to allow high school athletes to profit off name, image and likeness
June 10, 2022
Ceyda Mumcu, associate professor and chair of sport management, says utilizing student-athletes for branding makes sense for products appealing to a younger audience.
https://www.ctinsider.com/gametimect/article/Behind-Connecticut-s-move-to-allow-high-school-17234243.php?t=91d7a2ec25
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