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In the Media
JCK Magazine: Retail Expert: Shoppers Seeking Sales Have Manifested 'Black October'
October 24, 2022
Angeli Gianchandani, a practitioner in residence of marketing and the MBA program, has coined the term 'Black October' because of the number of retailers pushing holiday shopping deals earlier than Black Friday.
https://www.jckonline.com/editorial-article/retailers-sales-black-october/
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