external In the Media January 13, 2023 J.W. Stewart, a practitioner in residence of sport management, says merchandising for the NFL is a global market estimated at $30 billion. https://www.ktvu.com/sports/49ers-face-enviable-problem-too-many-starts-not-enough-apparel-in-some-cases james-stewart news-all news-in-the-media year-2023 month-january name-james-stewart