external In the Media February 2, 2023 Angeli Gianchandani, a practitioner in residence of marketing and the MBA program, says it is important for companies creating Lunar New Year marketing campaigns to understand traditions and cultural nuances. https://www.inc.com/xintian-tina-wang-alyssa-khan/4-ways-to-engage-a-diverse-audience-during-lunar-new-year.html angeli-gianchandani news-all news-in-the-media year-2023 month-february name-angeli-gianchandani