external In the Media February 3, 2023 Mark Tavern and Bruce Barber discuss the trend of upcoming artists using social media channels to generate attention. Tavern is a lecturer and coordinator of the Nashville Study Away program, and Barber is the general manager of WNHU. https://www.forbes.com/sites/petersuciu/2023/02/02/grammy-nominee-omar-apollo-learned-to-sing-on-youtube-and-launched-his-career-on-soundcloud--he-might-not-be-the-last/?sh=24c855273cf4 forbes-logo-2023 news-all news-in-the-media year-2023 month-february name-forbes-logo-2023