external In the Media April 3, 2023 Rob Holub, an adjunct professor of sport management, comments that the World Wrestling Entertainment and the Ultimate Fighting Championship merging to become a new company will maximize their value and bolster their brands. https://www.ctpublic.org/news/2023-04-03/ufc-wwe-combine-to-form-21-4b-sports-entertainment-company rob-holub news-all news-in-the-media year-2023 month-april name-rob-holub