external In the Media May 24, 2023 Angeli Gianchandani, a practitioner in residence of marketing and the MBA program, explains that small businesses should consider developing a policy to handle customers dissatisfied with their services, or the complaints may end up on social media. https://www.nbcnews.com/business/small-businesses-viral-tiktok-backlash-marketing-experts-what-next-rcna84765 angeli-gianchandani news-all news-in-the-media year-2023 month-may name-angeli-gianchandani