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In the Media
Los Angeles Times: Is the WNBA witnessing the big breakthrough it’s been waiting for?
October 9, 2023
Ceyda Mumcu, associate professor of sport management, comments that viewership on television for the WNBA has continued to grow since the onset of the pandemic.
https://www.latimes.com/sports/story/2023-10-08/wnba-finals-viewership-growth-earnings-revenue-potential
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