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In the Media
LiveNOW from Fox: History of St. Patrick’s Day and the Marketing Behind It
March 18, 2024
Angeli Gianchandani, a practitioner in residence of marketing and the MBA program, discusses the origins of St. Patrick’s Day and how it has become a “green” holiday, from food and beverages to clothing and rivers to celebrate the day.
https://youtu.be/M04wBT-nK14
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