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In the Media
Fast Company: Why Maximalism Is Ruling Live Events
March 20, 2024
Angeli Gianchandani, a practitioner in residence of marketing and the MBA program, comments on the maximalist philosophy of creating an immersive experience, which is very powerful for consumers.
https://www.fastcompany.com/91037610/events-live-experiences-spotlight-most-innovative-companies-2024
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