external In the Media June 10, 2026 Ceyda Mumcu, professor of sport management, explains why out-of-home viewing is instrumental to growing the visibility of the WNBA. Her research, supported by the WNBA, which found that 39% of the fanbase for women's basketball identifies as LGBTQ, was also cited in this cover story. https://www.bizjournals.com/sanfrancisco/news/2026/06/04/rikkis-womens-sports-bar-golden-state-valkyries.html ceyda-mumcu news-all news-in-the-media year-2026 month-june name-ceyda-mumcu