Women’s Wear Daily: Sydney Sweeney’s ‘Hyper-sexualized’ Novig Ads Create Controversy with Female Athletes

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Women’s Wear Daily: Sydney Sweeney’s ‘Hyper-sexualized’ Novig Ads Create Controversy with Female Athletes September 14, 2026 Ceyda Mumcu, professor of sport management, commenting on a risqué ad campaign featuring Sydney Sweeney, said the backlash from Olympians and female athletes isn’t “oversensitivity,” and that it tracks with three decades of research.

https://wwd.com/pop-culture/culture-news/sydney-sweeney-ads-controversy-novig-female-athletes-1239232028/ ceyda-mumcu

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