InternalUniversity News01/18/2019Expert on Marketing Sports to LGBTQ Community Discusses Power of Sports to UniteCeyda Mumcu, an authority on fan behavior, told NBC News that inviting Melissa Etheridge, a lesbian icon, to sing the national anthem at Sunday’s AFC championship game between the New England Patriots and the Kansas City Chiefs has the potential to change hearts and minds.Dave Cranshaw, Office of Marketing & CommunicationsJanuary 18, 2019Image of Ceyda MumcuCeyda Mumcu, Ph.D.Newsnews-allnews-releasesyear-2019