Dr. Stringfield is the vice president for global business research and marketing at Activision Blizzard and previously held leadership positions at Twitter, Facebook, and The Nielsen Company. He has taught at the university for the last year, during which he developed a class curriculum that combines classical marketing, marketing science, and sports marketing.
“Dr. Stringfield is a recognized and accomplished leader in esports and gaming, which is one of the world’s fasting-growing industries,” said Brian Kench, Ph.D., dean of the university’s Pompea College of Business. “In teaching only a small number of classes, he quickly demonstrated a keen ability to help students develop a competitive advantage through a custom-designed curriculum that prepares them to be leaders in the esports industry. We are excited about the impact he will have across our Esports and Gaming programs.”
“The esports industry is in the midst of significant change, and, with it, students have opportunities to bring their passion, knowledge, and skills to building the industry in exciting directions,” added Dr. Stringfield “I’m most excited by the potential to create high-quality educational experiences that blend practical business skills with the specifics of the gaming and esports business in order to continue to place students within impactful roles in the burgeoning gaming and esports industries.”
Dr. Stringfield has spent nearly 20 years as a research and marketing executive specializing in technology. He is widely published and a sought-after speaker on topics ranging from ad-tech, marketing science, and consumer psychology.