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Who Sent That Sex-Toy E-mail? Your Friendly Chinese Spamufacturer

Release Date:
1/25/2012 10:09 AM

Wired, January 25, 2012

Wired, January 25, 2012: A new generation of Chinese entrepreneurs --  manufacturers who are trying to bust out of the local markets (also known as "spamufacturers") -- are using software to help boost their website ranking in search results and to reach potential U.S. customers via e-mail. “Most of the companies sending out these e-mails are perfectly legitimate, and most of the software designers that design them are perfectly legitimate software designers,” says UNH professor George Haley. But according to Haley, the real problems start when inexperienced Chinese companies start doing international business — and dealing with China’s byzantine export regulations — for the first time.

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