CEA Course: Communication
COM321 MASS MEDIA & THE FASHION INDUSTRY
This course explores the relationship between mass media and the fashion industry from 19 th century Paris through today's new media forms and globalization. The fashion industry provides an arena for conventional media but also involves a complex dialogue among creators, corporations, tastemakers and the masses. Prerequisites: Introductory course in Communication or Media Studies advised. Language of instruction: English. Credits: 3
COM331 JOURNALISM FOR SOCIAL CHANGE
Professional journalism nowadays should communicate crucial data to inform the citizenship and continue more than ever to play a central role in sustaining a democratic culture. The consumption and production of media is now at the reach of everyone who owns a phone and has mobile connection. The challenge of journalism is to assure reliability of sources but also gain the flexibility of the new media and offer a prompt and deep response. Journalism should provide ethical, not biased information. This course will focus the role journalism has performed in the latest century, increasing civic engagement, public participation and the construction of critical perspectives. This course will also explore journalists’ ethical choices and the values that guide those choices. The course will introduce many aspects of multimedia journalism and teach the basic technical skills necessary to build competency in written, audio, and visual storytelling forms. Prerequisites: Two one-hundred or one two-hundred level course(s) in the subject area(s) of instruction. Language of instruction: English. Credits: 3. Cross listed as JRN331.
COM340 COMMUNICATION & GLOBAL COMPETENCE
This course explores the interaction between culture and communication and introduces students to the knowledge and skills necessary to attain global competence. In addition, this course introduces the construct of global competence; creates the opportunity to analyze and evaluate how our own cultural identity influences communication with others; engages interaction with the host culture; and prepares students with knowledge and skills to be effective and ethical intercultural communicators. Credits: 3
COM351 SOCIAL MEDIA: DIGITAL IDENTITY & THE VIRTUAL COMMUNITY
This interactive course analysis the theory and practice of virtual communities and online social networks, requiring that you build and evaluate online communities. Drawing on Florentine companies and networks, it focuses on the meaning of community, networking, identity and journalism in the ever-changing social media world and asks how we participate in healthy communities in the age of many-to-many media. Prerequisites: None. Language of instruction: English. Credits: 3.
COM 353 GLOBAL MEDIA: THE ART OF PERSUASION
Specifically designed to help anyone, not just communication and journalism students, discover how persuasive messages used in advertising and public relations actually work. In-class discussion is complemented by team-driven advertising and publicity campaigns designed to promote real Italian businesses. Prerequisites: One 200- level course in the subject area of instruction. Language of Instruction: English. Additional fee applies. Credits: 3. Cross listed as MED 351.