Employment Guide for the Sports Industry Sport Analytics

Sport analytics is a rapidly developing segment of the sport industry. According to Fortune Business Insights, it was valued at $5.79 billion in 2025 and is projected to surpass $31 billion by 2034. Analytics refer to the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact based management to derive decisions and actions both on the field and off the field aspects of sport.


Examples of Analytics Jobs in Sports

  • Data Scientist, Game Analytics and Strategy
  • People Analytics Analyst
  • Marketing Automation Coordinator
  • Fan Engagement Lead
  • Senior Manager of Product Analytics
  • Analytics Junior Coordinator
  • Senior Marketing Analyst
  • Director of Consumer Research

Employers in Sport Analytics

All sport teams and major leagues, as well as media, marketing, facility management, ticketing companies have analytics departments and data focused positions.

KORE SOFTWARE is the global leader in sports and entertainment business management solutions. Their applications help more than 100 Major League teams and 200 universities worldwide harness valuable customer and partner data, including preferences and behaviors, to create valuable insights, and turn those insights into powerful revenue-generating action.

Kore Software Careers Website

NIELSEN Sports is the global leader and the premier provider of analytics and insights within the sports industry delivering tailored commercial solutions including sponsorship effectiveness, consumer behavior, and media consumption for teams, leagues, federations, brands, broadcasters and agencies.

Nielsen Sports Careers Website

Futures Sport + Entertainment is a global sports data, technology and analytics consulting company owned by Octagon. The company provides many of the world’s most famous rights holders, teams, and sponsors with data-driven strategies to support their top business objectives.

Futures Careers Website

Octagon Careers Website

NBA is much more than a major basketball league. It is a global sports and media business and in addition to use of analytics for player performance within teams, they have business analytics departments within franchises and the league. One of these departments is NBA People Analytics Department which provides dashboards, research and studies, and consultation to the League Office and NBA affiliated properties.

NBA Careers Website

MLB is one of the most data-driven leagues in the US both from player performance and business analytics perspective. The League Office has a Product Analytics, Strategy and Content department in NYC as one of several data focused departments within MLB League Office, MLB Advanced Media and Network and MLB. com.

MLB Careers Website

NBCUniversal has a Corporate Decision Sciences Department develop and execute advanced analytics, data and research strategies driving NBCU priorities such as leveraging Big Data, personalization of content.

NBCUniversal Careers Website

What Degrees Are Best for Jobs in the Sports Industry?

A degree in sport management can help you break into a career in the sports industry. Learn more about the world-renowned degrees at the University of New Haven:

B.S. in Sport ManagementM.S. in Sport Management

Explore Your Paths in the Sports Industry Sport Marketing Special Events NGB of Sport Sporting Equipment/Goods Sports Apparel Sport Facility Management Sport Analytics Non-Profits/Recreation Activities Professional Sports Collegiate Sports Sports Media Industry Executives and Agents Adventure Companies Women and Minorities in Sport Getting a Job in the Sports Industry