Sport Marketing - Employment Guide for the Sports Industry

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Sport Marketing includes a wide range of responsibilities from selling a team, event or facility to promoting a brand or image for a sponsor. Sports marketers are constantly on the go, creating new proposals, researching ideas, building new relationships, selling experiences, promoting products, and developing value based propositions that encourage individuals to consume the sport product(s).

Examples of Sport Marketing Jobs

Advertising
Event Management
Licensing/Brand Management
Product Placement Promotions
Public Relations
Sponsorship Agent
Ticket Sales

Sport Marketing Employers

Some employers in this industry segment include (the web page is a link directly to their employment site):

IMG

IMG is one of the largest sport marketing companies in the world with 58 offices in 30 countries. The company focuses in on sponsorship sales, event management, media production, product licensing, athlete training and representation for professional athletes.

IMG Careers Website

Octagon

Octagon is the world’s largest sponsorship consulting practice that focuses on athlete and personality representation. Octagon employs over 800 people in offices all over the globe and promotes more than 5,000 events a year.

Octagon Careers Website

Velocity Sports and Entertainment

Velocity Sports and Entertainment is a sponsorship lifestyle and event marketing agency that focuses on innovative brand management. It is now owned by Team Epic.

Velocity Careers Website

In addition, numerous larger corporations have significant sport marketing divisions such as Coca Cola, Pepsi, Anheuser-Busch, ABC, NBC, CBS, Gatorade, Adidas, Under Armor, Vitamin Water, Subway, Burger King, McDonalds, and Gillette.

Sport Marketing Associations

For additional information, please refer to the following:

www.sportmarketingassociation.com

What Degrees Are Best for Jobs in the Sports Industry?

A degree in sport management can help you break into a career in the sports industry. Learn more about the world-renowned degrees at the University of New Haven:

B.S. in Sport Management M.S. in Sport Management