Create the Next Viral Brand
Marketing exists all throughout the world around us, and has many roles in business. Behind the every great concept or product is a creative mind helping to market it and promote to the masses. As a marketing major at the University of New Haven you’ll complement a strong foundation in the principles of business by specializing in how e-commerce and marketing technologies such as social media, database marketing, Google AdWords, and data mining have impacted – and forever changed – the traditional study and practice of marketing
Learn from professors who are dedicated to your success.
Our faculty are leaders and innovators in their fields, bringing both deep professional experience and academic rigor to the classroom.
Envision Your Future
The information below is designed to show the many possible careers you could pursue with your major. The research is provided by Encoura, the leading research and advisory firm focused exclusively on higher education. It includes median national salaries and industry growth projections over the next decade. Click here to view the full report.
$127K
Marketing Manager
11% Growth 2017-2027
$117K
Sales Manager
8% Growth 2017-2027
$70K
Market Research Analyst
19% Growth 2017-2027
Selected Courses and Programs
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Negotiation and Sales
Introduces the basic concepts and skills of professional selling and negotiation, including customer analysis, communication skills, effective openings and closings, and customer relations. Selling skills and concepts are developed through the extensive use of sales exercises, role-plays, and presentations.
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Social Media Marketing
This course offers an overview of how marketing has (and has not) changed due to the rise of social media. It will equip students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media for achieving business and marketing goals.
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Marketing Research in Global Environment
Research as a component of the marketing information system. Research design, sampling methods, data interpretation, and management of the marketing research function.
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Digital Marketing
An understanding of the rapidly changing digital marketing landscape. Includes search engine marketing, pay-per-click advertising, social media, web analytics, and mobile marketing. Students will participate in a digital marketing simulation and/or a real client project to experientially learn and apply specific digital marketing skills.
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Full List of Courses and Learning Outcomes for Marketing
The University of New Haven offers a wide variety of in-depth courses that create a transformational educational experience for our students. To view the complete list of courses you'll take while pursuing a Bachelor of Science in Marketing, check out the Academic Catalog:
Marketing, B.S. - General Concentration
Marketing, B.S. - Marketing Analytics Concentration
Marketing Minor (Business program majors, only)
Marketing Minor (Non-business or business-related program majors, only)
Professional Sales Minor (Business program majors, only)
Professional Sales Minor (Non-business or business-related program majors, only)
Charger Advantage
Get an inside look at what differentiates the University of New Haven and how your experiences as a student will prepare you for success.
Business LLC
Study Abroad
Career Development
Nationally Recognized Center for Career Development
All University of New Haven students have access to the many resources available through the University’s Career Development Center, which has been named one of the best in the nation by The Princeton Review.
From career assessments, networking, and job shadowing to on-campus interviews and salary negotiation, the Career Development Center provides the skills and connections to identify a meaningful career and an opportunity to pursue your passion.
Learn MoreNews
University News
University of New Haven Again Featured in Princeton Review's Go-To College Guidebook
As part of the University's profile, students described the Charger community as "caring and considerate" and said among its signature majors are many "amazing programs you cannot get anywhere else."
The Charger Blog
Marketing Major Looks Forward to Beginning Career at Leading Data Company
For Christian Rosario ’24, the connections he’s made as a Charger have led to exciting opportunities to get involved with the University community – and beyond. He’s now making important connections in his field through his internship, and he’s already lined up a full-time position for after he graduates.
Accreditation
Our Pompea College of Business is Among the Top 5% Worldwide
AACSB accreditation means that our Pompea College of Business has passed a rigorous set of standards. The faculty, students, programs and research have been closely examined and judged to be of exceptionally high standards.
Learn MoreUpcoming Events
Various Dates
- Information Sessions and Campus Tours 10 a.m. or 1 p.m.
Next Steps
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Admission Requirements
Whether you're still in high school or are transferring from another college, we offer full- and part-time opportunities for undergraduates from inside the U.S. and abroad. The admission process can begin as early as the end of your high school junior year.
The Application Process -
Financial Aid Opportunities
We offer a comprehensive financial aid program, with students receiving assistance in the form of grants, scholarships, student loans, and part-time employment. Funds are available from federal and state governments, private sponsors, and from university resources. More than 85 percent of the University's full-time undergraduate students receive some form of financial assistance.
Learn More