Hesam Teymouri, Ph.D.
Education
Ph.D. in Marketing, Spears School of Business, Oklahoma State University
Minor: Statistics
Master’s in Marketing, School of Management, University of Tehran
B.Sc. in Mechanical Engineering, Science and Research University
About Hesam
Hesam is a marketing researcher with a Ph.D. in Marketing from Oklahoma State University, specializing in service (retail) marketing and technology-mediated marketing with publications and work in progress in top-tier journals such as Journal of Consumer Psychology. His research explores the dynamic relationship between marketing and technology, with a focus on understanding consumer decision-making and its implications. Hesam is passionate about generating valuable insights that have both theoretical foundations and real-world applications, driving managerial/policy and societal impacts. Hesam's research interests encompass various aspects of the marketing landscape, including technology-based frontlines, customer entitlement, customer political ideology, firms' transgression, charitable behavior, sustainable behavior, and marketplace inclusion.
Published Research
Shepherd, S., Teymouri Athar, H., & Zaboli, S. (2023). On the political right, the customer is always right: Political ideology, entitlement, and complaining. Journal of Consumer Psychology, 00, 1–9. https://doiorg/10.1002/jcpy.1366
Research in Progress
Hesam Teymouri Athar, Steven Shepherd, "Unveiling the Entitled Mindset: How Customer Expectations Shape Self-Service Technology Adoption" Target Journal: Journal of the Academy of Marketing Science
Hesam Teymouri Athar, Steven Shepherd, Sahel Zaboli, “What's in The Box? Exploring The Impact of Customer Cooperative Donations in Retail Stores” Target Journal: Journal of Consumer Psychology
Hesam Teymouri Athar, Marlys Mason, Sahel Zaboli, “Is Metaverse an inclusive marketplace? Understanding vulnerable customers in immersive retail environments” Target Journal: Journal of Public Policy & Marketing